DE FLON.

 

 

 

 

 

 

 

 

 

 

 

ABOUT

Future timelessness is our motto

DE FLON is a multidisciplinary creative venture with one goal: to create a better future by development and refinement of brands and products that will improve our world.
DE FLON always strive for simple & functional solutions, but we also aim for a broad user experience, this can take form in scents, included typefaces, unexpected opening procedure, informative fine print or simply by challenge the traditions.
DE FLON only collaborate with brave, quality minded & forward thinking companies & people, who are looking for something more than the ordinary ”designed” (or decorated) surface. Those, who are looking for a deeper, diversifying and more considered solution. Those, who want to protrude. Those, who want to be ahead. Those, who want to shape the future.

 

 

 

CLIENTS

Adidas
Audio
Chemistry
Comme des Garcons
Dynant
Futuresounds Records
Jonathan Beeker
Knowledge Publishing
KomiForm
Levis
LG
New. Art. Gallery.
Pernod Ricard
Rossignol
Space
Superfurniture
Together...

 

 

 

CONTACT

DE FLON International
25 Linden Gardens
London W2 4HH
ENGLAND
++46 70 497 53 98
info@deflon.se

 

 

 

PORTFOLIO

A small selection of our work is shown here:

 

 

ADIDAS
Advertising & Brand Building Project

We created a character, Adi, that was used in several different campaigns, for example as guerrilla advertising in selected magazines, where we were asked to do editorial illustrations, as well as more conventional channels. But one thing remained the same: no text and no logos.

 

Poster

Character

Magazine ad

 

 

 

 

 

ALLEGRINI
Packaging Design

We were asked to produce a design for our favourite wine producer: Allegrini. Our solution was to make it stand out by removing the label completely (also an ecological decision). The most important information were then printed on the foil in 6,5pt Helvetica in the direction that makes it easy to read the producers name while pouring.

 

Packaging, Front

 

Packaging, Close-up Front

 

 

 

 

 

AUDIORecord Packagings, Scents, Typefaces & Branding.

We developed the physical artefacts for all of the band Audio EP's. We created a new "brand" for each release, which included scents, typefaces (which were free of use on the discs), and an image concept. All were tied together by by the white minimalistic aestethic, with very geometric typefaces.

 

Audio, Analog, front

 

Audio, Analog, back

 

Audio, Sound of snow, front

 

Audio, Sound of snow, back

 

Audio, Picnic in the park, back

 

Audio, Picnic in the park, close up back

 

Audio, Picnic in the park, close up front

 

Audio, Picnic in the park, front

 

Audio, Bright colors, close up back

 

Audio, Bright colors, close up front

 

Audio, Bright colors, front

 

 

 

 

 

JONATHAN BEEKER
Stationery

The architect Jonathan Beeker wanted a stationery that reflected his light opaque but bold minimalism.
Our solution was to focus on his characteristic vertical expression, so we decided to turn the information and let it flood vertical in bold heaven-blue Helvetica. We discovered that the tone of the blue color was critical when it came to legibility of the text layered above. We discovered that depending on the direction of the paper the eye always want to read the horizontal text. For the business card we just scaled down the letterhead, in a reference to the architects play on proportions.

 

Letterhead & Business card

 

 

Letterhead with text

 

Letterhead with text, close-up

 

 

 

 

 

CHEMISTRY Identity, Stationary & Packaging

We created a brand that visually refers to macho products: superglue, car chemicals and other scientifically developed products. We choose a generic bottle that otherwise is used by chemical and medical industries. This was a differential decision that played well with our brand development (it also happened to be a very economical choice).
The solution consists of a generic information sticker system that we applied on all products and stationery. We used the same "contact info" sticker for all stationery.

 

 

Stationery stickers

 

Packaging, front

 

 

Packaging, (close-up front &) back

 

 

 

 

 

DUTCHtypeface, scent, identity, posters & packaging

For the band Dutch debut, we used the orange colour of the Dutch football team (which in its own derives from the royal family; Oranje). The typography is influenced by the Dutch typographic legend (and one of our greatest inspirations) Wim Crouwel and the supremacist Dutch artist Theo van Doesburgs famous alphabet. Our solution was to create a "meta-bitmap-grid" that embodies all design elements. As scentoholics we couldn't refuse to incorporate an orange-scent as a part of the identity.

 

Logo & typeface

 

 

Poster, close-up

 

 

Poster

 

Packaging, front.

 

 

 

 

 

DYNANTLogotype, Stationery & Packaging

We were asked to design a logotype for a new luxury chocolate brand. But we are never interested in isolated missions like that, a logotype is dependent on the placement, its surrounding and the texture it is printed on etc. After we had explaind our approach, we were appointed to develope the visuall guidelines and the packing.

 

 

Letterhead & Business card

 

 

Packaging, front

 

 

 

 

 

HAIRPackaging

We were appointed to redesign the packaging for the hair product company: Hair. They aimed for a sparse and distinctive design. Our solution was take a traditional medical bottle, which we think reflect the scientific quality of the product, and apply a very reduced and black-and-white sticker, which we think stands out among the multi layered and cluttered competition.

 

 

Packagings, front

 

 

Packaging, back

 

 

 

 

 

THE PROBLEMS OF PHILOSOPHYBook jacket

We created a geometric front based on our own font Geoline, where the o's formed the small circles of a thought bubble. The large black circle and the yellow background colour refer to a warning symbol. We thought a warning for the consequences of a deeper interest in philosophy, which the book most probably leads to, were in its place. The strict mathematic structure, where all objects are placed in guidance of renaissance rules and proportions, holds the front text-block in a golden rule rectangle with the exception of the titles ending Y. The lonley Y refers to the most fundamental word in philosophy: why.

 

 

Bookjacket, front

 

 

Bookjacket, front & spine

 

 

 

 

 

HOLY BIBLE Bookjacket

We decided to use a graphic black-and-white solution that reflects the good-evil content of the book.
Strongly influenced by renaissance cathedrals we applied a strict golden-rule solution in our minimal design that reflects our thought that you have to look at things from all sides and different views to get the message.

 

 

Bookjacket, front & spine.

 

 

Bookjacket, open back

 

 

 

 

LGConcept & Product Design

We wanted an ergonomically designed mobile to control with one hand. We simply turned the mobile upside-down (put the screen under the keys). Try for your self, you will probably discover that your thumb won't hurt even after an hour of texting. Another positive effect is that your palm shadows the screen, both for the sun and eventual spectators. It is not in production. Yet. (Due to patent issues, we can't show the even more innovative back.)

 

 

Concept Logotype

 

 

Front, sideways

 

Front

 

 

 

 

 

NEW ART GALLERYBranding Concept, Logotype, Typeface & Stationery

New Art Gallery wanted a simple and graphic identity to be used throughout all printed material.
We created a new, strictly mathematic typeface and let the period/bullet be a big part of the identity. In that way, we emphasized their business idea: New. Art. Gallery. The use of colored papers with the tone on tone print strengthens the brand even more.

 

Logo & Typeface

 

 

Poster

 

 

Sign

 

 

 

 

 

OUR RESTAURANTLogotype, Identity, Print Design

The client described the restaurant as friendly, tranquil and unassuming, without losing the high quality ambitions.
I tried to create a logotype that reflects this and in same time feels modern. The wine list and menu are sewn on an ordinary machine to strengthen the unpretentious and homemade feeling. The customer has to cut open the business card, menu and wine list like some old uncutted paperback books. The paper in all stationery have a faint black-pepper-vanillia scent, which sublimely triggers the hunger feelings and works as a brand-scent.

 

Logo

 

 

Sign

 

 

Menu

 

 

Menu, opened

 

 

 

 

 

PEPPERMINT ROCKSPackaging

 

 

Front

 

 

Inside

 

 

 

 

 

ROBERT MOOREIdentity, Business Cards

The photographer, Robert Moore, wanted us to design his stationery. Since he travel a lot and often meet people from all around the world in the most peculiar places, he felt he most of all needed a memorable business card. Our solution was to design a very generic and clean Helvetica based business card printed in black on white paper. Then we spent the rest of the day taking photos of the business cards in various situations. Inspired by Magrittes Ceci n'est pas une pipe, we then printed the photos in business card sizes and let the photos of the business cards become the business cards. Oh, that sounded much more complicated than it actually is. Sorry, but you get idea. Our intention was originally that our photos just should work as examples for Robert and that he would then could take more professional photos in his own style and that the business card itself could work as a mini portfolio. But he liked our examples so much he decided to start with them (or maybe he just made fun of us). We like the idea that a professional photographer have some hobby pictures as a mini portfolio.

 

 

Business Cards, examples

 

 

Business Cards, examples closer

 

 

 

 

 

 

SPACELogotype, Typeface, Stationery & Magazine Design

The Art gallery/design shop/Club venture, SPACE, wanted a clean and in the same time distinctive identity. We played with the name and its meanings and the simplest and most literary meaning: we adopted the space between words, the one you get when you hit the space bar. We then created a whole font based on the space each letter use.

 

Logo & Typeface.

 

Magazine, front.

 

 

Magazine, open

 

 

 

 

 

PUBLICATIONS

Arc
Blueprint
Creative Review
De-sign
Dos Logos
ID
Iconography II
Los Logos
Packaging world
Pictoplasma
Relax
Posterize
Surface
T-shirt Graphics
The Face
Tokion
Type design...

 

 

 

Last Updated February 14, 2011 (more pieces will be added continuously).
Copyright DE FLON 2011